Product Launch

Gradall decided to host a major dealer event at Sea World in Orlando to introduce its new Discovery Series excavators as well as unveiling upgrades to the Series V models. In addition to our work in the general planning process, Whitemyer Advertising produced new logos for the Discovery Series and Series V machines, event signage, literature kit with other collateral, pre- and post-event promotional emails, video, photography, a dedicated website, publicity materials for media, and social media activities on Facebook and YouTube.

Gradall Discovery Series Excavator
Gradall Discovery Series Logo
Gradall Discovery Series Excavator on the Road
Gradall Website Cutout
Gradall Ads
Gradall Magazines
Gradall Series V Logo


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The Genie Company New Product Launch