Product Launch and Event for Gradall

Gradall decided to host a major dealer event at Sea World in Orlando to introduce its new Discovery Series excavators as well as unveiling upgrades to the Series V models. In addition to our work in the general planning process, Whitemyer Advertising produced new logos for the Discovery Series and Series V machines, event signage, literature kit with other collateral, pre- and post-event promotional emails, video, photography, a dedicated website, publicity materials for media, and social media activities on Facebook and YouTube.


Our work involved:

  • Logo development for Discovery Series and Series V
  • Event signage, collateral and promotional emails
  • Event planning, including crisis management -- same-day site change due to weather
  • Discovery series concept brochure
  • Discovery Series specification materials
  • Discovery Series concept video
  • Discovery Series excavator photography
  • Discovery Series web presentation:
  • Discovery Series literature packet
  • Discovery Series print and digital marketing communications campaign and materials
  • Discovery series co-op ads
  • Publicity releases and photography for both Discovery Series and Series V
  • Series V specification materials
  • Series V folder
  • Series V print and digital marketing communications campaign and materials
  • Thumb drives with digital materials for media and distributors
  • Video and photography of the launch event
  • Event follow-up em-mail and website featuring video and photos
  • Social media campaign during and after event
Discovery Series Truck on Highway
case-history Website
Series V