Gradall

Sometimes, we tend to think we were there when they invented the first Gradall excavator back in the 1940s. We've been on scores of job sites, seen dozens of Gradall excavators doing so many different jobs. Created a pile of product introductions, trade show appearances and special promotions.

But the fact of the matter is, we're a relative newcomer to this legendary product; we've only been agency of record for Gradall excavators for about 30 years.

Actually witnessing the evolution of those machines -- literally working in the dirt alongside these workhorses -- led us to the current Gradall theme: "Expect more." And we're traveling far and wide to record the new and greater capabilities of Gradall excavators, featuring them in our new "Expect more" ad campaign with actual operators on actual jobs that might even surprise experienced Gradall users.

The ads invite prospects to the Gradall web site -- now introducing the fourth generation of gradall.com we've designed -- containing everything from demonstrations to specifications, case histories to actual pricing. Even a mini site for pre-owned equipment.