JLG Training

Not only is JLG Industries the largest producer of telehandlers and aerial work platforms in North America -- and most of the world -- this corporate giant also has set its sights on being a leader in supporting the companies that use JLG products. That's the motivation behind our campaign for JLG TrainingPlus -- a dedicated program to provide training on site or at dedicated JLG locations for operators, service personnel and even sales people involved with JLG machines.

The core element of our strategy is a large, highly professional catalog we created to merchandise JLG training courses and materials. Not only is it impressive, this catalog is specifically designed for cost-effective revisions and reprints every year.

Promotional activities involve both traditional and contemporary means -- direct mail and e-mail blasts with parallel messages to proprietary lists. Not to mention a web site that contains a compendium of information about materials, courses and a conduit for sign-ups and more information.
Just the kind of cohesive package a major corporation needs to take another step forward.