Kidron

To launch a revolutionary new hybrid refrigeration product, Kidron needed to generate some real buzz. We designed a product microsite to showcase the unique environmentally friendly benefits of the product, including an interactive diagram of the truck components and detailed views of the undercarriage.

To drive traffic to the product site, we developed an email blast targeted to key Kidron customers to peak their curiosity about the eco-friendly refrigerated truck. The blast generated a 41% open rate and a generous spike in site traffic.