Whitemyer Advertising: Case History, Case Studies, Portfolio
MRDD
From time to time, we are able to help out agencies and causes that need our help most. One of them is the Tuscarawas County Mental Retardation and Developmental Disabilities board, facing the challenge of updating awareness of the good work they do.
It started with a logo ... then a theme ... then a graphic approach that made sense when it all came together. Our "Be a Star" campaign in print and on billboards challenged people to become aware of the benefits of a thriving MRDD board in the area, and then visit our special microsite to discover ways to get involved as a volunteer, a patron, an employer, even as a relative of a person who might benefit from involvement.