Marlite

It's been said that if you always do what you've always done, you'll always get what you always got.

For decades, our long-standing client, Marlite, marketed each of their products individually. It was an approach that carried through to their sales team as well. In most of their sales calls, only one or two products were presented. So it came as no big surprise to find that many of their customers had no idea they carried certain products.

We've helped Marlite fight this problem by developing a single piece of literature that provides detailed information on all of their decorative wall systems.

This 76-page catalog replaced seven individual brochures, making life easier from a fulfillment point of view while simultaneously presenting the complete product family to customers and prospects. Filled with dynamic application photography that the agency directed, the Marlite Decorative Wall Catalog has quickly become a source of pride for the client. Not to mention a very effective sales tool.