Parkland Performance Walls & Ceilings

A Middlebury, Indiana plastics manufacturer developed an innovative compound that incorporated reclaimed plastic materials and realized immediate success, marketing the building product as PlasTex® Wall Covering and Panels. One by one, the company added unique building products to their line.

In the midst of this exponential growth, we were brought in to help take the company to a new market plateau. We re-packaged the impressive line of Parkland products as Parkland Performance Walls & Ceilings and introduced the new identity in a corporate ad campaign. We then built a complete file of effective support materials including literature and web site.