W. W. Cross

The Fat Man provided a unique persona to launch a unique new family of products for electrical contractors, who already are inundated with options.

The large, insulated, electrical staples introduced by W. W. Cross Industries offered a new, safer way to install sensitive cable bundles and the Fat Man character we created attracted the attention the company needed to make the product a significant addition to the Viking brand of products.

The Fat Man appears on product labels, signage and literature. Plus, we commissioned a custom bobble head doll in the likeness of the Fat Man character, which became a popular novelty on electrical supply store contractor counters.