Wayne Dalton

When Wayne-Dalton wanted to re-fashion their commercial door selling package they turned to us.

An extensive research project was initiated among door dealers, commercial specifiers, and architects before putting pen to paper. We wanted to find out exactly what distribution needed and the end-user expected before launching an elaborate literature design project.

We developed new brochures for every commercial product in the Wayne-Dalton line, all 28 of them, and wrapped up the overall selling story in general sectional and rolling door brochures.

Next, we complemented the new commercial literature collection with a complimentary state-of-the-art website.