XR-Mariner

Inflatable boats have been around for years. And so have the fabrics they're made from. That is, until XR-Mariner. This truly innovative RIB boat fabric needed a big introduction.

We developed a website outlining the differences between XR-Mariner and the competition. We created a data sheet to help the sales force reinforce the message and we sent out an email blast to increase site traffic and general awareness.

We also established a major PR campaign that resulted in a four-page spread in the world's leading inflatable boat magazine.