Doverphos® LGP-11®, a stabilizer introduced by Dover Chemical, is used in food packaging material to create products such as snack wrappers, deli foods and cling wrap. The product contains no alkylphenols and is produced from non-toxic materials, leading us to launch a positioning campaign emphasizing “a pure solution.” Among the other elements we handled in the launch campaign were press materials, spread and full-page media ads, product literature, trade show exhibit materials and new website elements.
